往届回顾

自2012年开始，“上海之帆”经贸(人文)巡展已在中东欧及东盟地区，包括阿尔巴尼亚、斯洛文尼亚、匈牙利、乌克兰、白俄罗斯、立陶宛、拉脱维亚、爱沙尼亚、塞尔维亚、泰国、新加坡、越南、日本、韩国等多个国家连续举办22届巡展，得到了举办地使领馆、商会及政府的高度重视和鼎力支持。

2025"上海之帆"经贸（人文）巡展再次来到了欧洲，迈入匈牙利和奥地利，两个国家总展出面积近10000平方米，参展企业近139家，15家行业协会和机构携手亮相展会，共计260位企业家和协会代表参加。专精特新企业超过50%，科技创新企业超过 40%。其中全球细分领域行业领先企业10余家，全国细分领域行业领先及上海头部企业 50 余家。

展会成果：共计8000人次。对接会场次达近400场，海外观众来自匈牙利、奥地利、德国、英国、罗马尼亚、波黑、保加利亚、斯洛伐克、印度、越南、乌克兰等10多个国家。所有参展企业均完成出海目标。现场意向成交额达3700万美元，现场接单率达70%。展中洽谈直采和代加工的占比为81%。

Since 2012, Shanghai Fair Trade Show has been held consecutively for 22 sessions in Central and Eastern European as well as ASEAN regions, covering multiple countries including Albania, Slovenia, Hungary, Ukraine, Belarus, Lithuania, Latvia, Estonia, Serbia, Thailand, Singapore, Vietnam, Japan, and South Korea. The exhibition has received great attention and strong support from the embassies and consulates, chambers of commerce, and governments of the host countries.

The 2025 Shanghai Fair Trade Show has returned to Europe, landing in Hungary and Austria. The total exhibition area in the two countries reached nearly 10,000 square meters, with nearly 139 participating enterprises and 15 industry associations and institutions showcasing together. A total of 260 entrepreneurs and association representatives attended the exhibition. Among the participants, more than 50% were specialized, sophisticated, and innovative enterprises, and over 40% were technological innovation enterprises. In addition, there were more than 10 enterprises leading in global niche markets, and over 50 enterprises that are leaders in national niche markets or top enterprises in Shanghai.

Exhibition Achievements: The exhibition attracted a total of 8,000 person-times of visitors. The number of matchmaking sessions reached nearly 400, with overseas visitors coming from more than 10 countries including Hungary, Austria, Germany, the United Kingdom, Romania, Bosnia and Herzegovina, Bulgaria, Slovakia, India, Vietnam, and Ukraine. All participating enterprises achieved their overseas expansion goals. The on-site intended transaction volume reached 37 million US dollars, with an on-site order-taking rate of 70%. The proportion of direct procurement and OEM negotiations conducted during the exhibition accounted for 81%.